NDTV Enters Online Wedding Market
Media group NDTV announced its foray into online wedding market space with its new venture Special Occasion Ltd, which has raised an undisclosed sum from US-based CerraCap Ventures.
The fund raising puts the valuation of Special Occasion at USD 20 million, NDTV said in a statement. The group has appointed Sachin Singhal as a CEO of Special Occasion. Commenting on the development, NDTV Group CEO NDTV Vikram Chandra said: “Weddings’ is yet another business where we already have a high brand recall through our marquee shows in the wedding space. We are confident that with CerraCap’s investments, we will be able to roll the latest of the NDTV ecommerce ventures, successfully.”