SWYCH is a mobile gifting platform that has pioneered the concept of digital “Swychable Gifts” that are instant and secure. Addressing a $200 Billion US market that is yet to go digital. Defining the next generation of gifting. SWYCH’s promise is that every gift sent using the platform is relevant and useful for the recipient. It is a perfect gift every time as SWYCH allows the gift recipient to choose where the gift is spent and when. When a gift is received, the recipient can instantly redeem it or save it in the app for the perfect shopping moment. When the user is ready to spend a saved gift, it can be instantly SWYCHed to any merchant brand and the gift card is available and usable right from the smartphone. Offering a seamless integration with flexibility and ease of use of merchant to merchant and buyer to spender. SWYCH’s expansion plans address a larger global market of gifting as a service to individuals, retailers and corporations removing local currencies as an obstacle for global transactions.